| So often online article authors and writers will | | | | 7. Smile a Lot As you can see our so-called |
| make excellent use of white space and at least | | | | professionally trained psychologist told us nothing |
| one very talented article writer has truthfully | | | | of value, although their article looks really nice. |
| indicated that; White Space is Your Friend. Indeed | | | | And the advice is not so bad, but probably |
| it is and yet with that said you need to be careful | | | | something you could have come up with from the |
| not to abuse the privilege. Some times article | | | | top of your head like the answers to a |
| authors will put in bullet points and lists and just | | | | “Family Feud” TV Show; |
| make stuff up and this might look very | | | | “Survey Said?” |
| informative, but in reality it is information highway | | | | So let me ask you the question again; Is The Use |
| trickery. | | | | of Bullets and Numbers in Your Article Writing a |
| How so you ask? Well let us use an example | | | | Ploy? Now some might say that the use of bullets |
| where an online article author is attempting to | | | | and lists opens up the white space in the article |
| elevate himself or herself as an expert that has | | | | making it pleasurable to read; sure that is true. |
| to do with the topic of the article. Then they title | | | | But in the end do you really know what you are |
| their article “7 Secrets to Personal | | | | talking about or are you just suckering the reader |
| Communication” and they claim to be a | | | | into reading BS, with the hopes to bate them into |
| professionally trained psychologist to boot. But in | | | | clicking into your website? |
| their article they list such obvious things as; | | | | Be careful not to lower your standards or article |
| | | | quality in order to make free up white space or |
| 1. Be Nice | | | | open up the writing to look more enticing to read. |
| 2. Do Not Talk Down to Others | | | | If you do not have 7 secret tips, make 5 or 3 |
| 3. Listen Carefully | | | | instead. If they are not really secret then do not |
| 4. Empathize With the Other Party | | | | claim them to be, as it detracts from your |
| 5. Do Not Interrupt | | | | purported expert status. Perhaps a topic of |
| 6. Minimize Criticism | | | | interest for 2007. |