| My partner and I were doing a radio interview | | | | are doing and go on to the next one. As I said, |
| discussing working with solo entrepreneurs and | | | | YOU are the problem. |
| small business owners. | | | | OK, I get it. Stay focused. But what does that |
| A comment was made that really resonated with | | | | have to do with social media? |
| me as to why many seemingly smart people | | | | Actually, it is the same thing. People come to the |
| don't do well at business in general and especially | | | | Social Media Dudes all the time with the |
| so with their internet efforts. In a word, it is | | | | expectation that we can turn their business that |
| focus. Or more precisely a lack of focus. | | | | doesn't have very good sales into juggernauts |
| Some of it comes as a result of being lured by | | | | overnight. It just doesn't work that way. And that |
| the shiny key syndrome. More often than not, it | | | | is especially true when it comes to social media. |
| is a form of denial in that we don't really want to | | | | So just like the other areas of your life and |
| focus on the things that need to be done to | | | | business that are important to you, you have to |
| further our businesses successfully. | | | | remain focused. |
| Many people want that "silver bullet" to transform | | | | Authenticity is earned, not granted randomly! |
| their business! | | | | I say this over and over to our clients and to |
| It would seem that many of us are easily | | | | anyone we market to about using our services to |
| distracted because we have heard about the next | | | | promote their business. People want to do |
| "big thing". Whether it was Google Wave or just | | | | business with people they know and trust. So, the |
| recently Google Buzz, you would think that the | | | | question is, can I get to know and trust you after |
| next game changer was finally here and you could | | | | creating 1 blog post, 2 tweets and getting a |
| now just sit back and let the business roll in. To | | | | profile setup on several social networking sites? |
| be fair, Google is similar to Apple in that when it | | | | Probably not. And why should anyone trust you |
| premieres a new product/feature, it is going to | | | | enough to give you their business? They don't |
| get big play. But as an internet marketer, I can tell | | | | know if that is the authentic you or the synthetic |
| you that I have seen it happen hundred's of times | | | | you. |
| with countless marketers. | | | | What is YOUR takeaway from this? Your efforts |
| It's not that the programs don't all work, it is the | | | | are like snow flakes! |
| people (YOU) who are the problem! | | | | Business is done as a result of your engagement |
| While I am not saying that all internet marketing | | | | on the social networking sites everyday. Both the |
| programs work, a good many of them do. If you | | | | Social Media Dudes and our clients are living proof |
| follow the directions that are given to you. You | | | | of that. I liken your efforts to snow flakes. One |
| see, like diets, most people don't stick with them | | | | snow flake falling doesn't have alot of impact. By |
| long enough to see if they actually do work or | | | | staying focused on your campaign (that means |
| not. We get back to that focus thingee again. And | | | | engagement in selected sites that will resonate |
| just like we do with those same diets, we have | | | | with your target customers), soon those snow |
| this expectation that if you try it for a week, the | | | | flakes will cover the ground. And after awhile, you |
| weight it took you years to put on will suddenly | | | | will see an avalanche of business coming your |
| fall away. And when it doesn't and you hear about | | | | way! |
| the next silver or magic bullet, you drop what you | | | | |