| You can write a great sales letter. Sure, you may | | | | How to teach math so that students learn the |
| have to learn some new skills. But keep in mind, | | | | fastest |
| the great copywriters of today weren't born | | | | What every teacher needs to know about |
| writing great sales letters. They started right | | | | discipline |
| where you may be--having never written a sales | | | | Notice that these bullets promise a benefit to the |
| letter. Or maybe you've written a few sales | | | | reader. Bullets are designed to draw the reader to |
| letters, but they have disappointed you. Take | | | | purchase the product, so that they can receive |
| heart. In this article, I will show you step by step | | | | the benefits of the product. These bullets reveal |
| what you need to put in your sales letters to give | | | | the benefits to the purchaser. |
| them the structure and persuasiveness you may | | | | Guarantee: Especially when selling online, you must |
| desire. | | | | include a specific guarantee. Online purchasers are |
| Every sales letter has a basic structure. Now, | | | | already skeptical of purchasing an information |
| each sales letter may insert these basics in | | | | product. By offering a money-back guarantee, |
| different orders or using a different method, but | | | | you assure the buyer that if the product isn't |
| generally all sales letters will include these basics: | | | | what you say it is, they can receive a refund. |
| Headline: Every winning sales letter should have an | | | | Your responsibility, of course, is to make |
| attention-grabbing headline, one that draws the | | | | absolutely sure that the product does everything |
| reader into your sales letter. If they don't read | | | | you say that it does. If you do that, you will have |
| your letter, they won't buy your product. They | | | | few returns. Here is an example of a guarantee: |
| must read the sales letter first. | | | | Your complete satisfaction guaranteed: If for any |
| Make your headline exciting. What will your | | | | reason during the first 30 days after you |
| product do for the user? For example, if you sell | | | | purchase this product, you are not completely |
| a product that helps the user find discount travel | | | | satisfied for any reason at all, simply return the |
| packages, a few strong headlines could be: | | | | product and we will cheerfully refund your |
| How to Travel Like the Rich on a Pauper's | | | | purchase price, no questions asked. |
| Income | | | | Obviously that guarantee should be modified to |
| How to Travel for Less than Half-Price | | | | meet the nature of your product, and the time |
| Travel the World for Less than Traveling Locally | | | | frame altered. By having the guarantee, although |
| How I Travel Everywhere For Half-Price | | | | you will have to give a refund from time to time, |
| Try to write some similar headlines for your | | | | you should sell far more units than without the |
| product. Simply substitute your product and | | | | guarantee. |
| benefit for the keywords in those headlines. Try | | | | Close and ask for the sale: This step is critical! No |
| to write 20 or 40 or so headlines---some of them | | | | matter how good a job you do describing the |
| will be lousy, but some of them may surprise you. | | | | product, it will not sell itself. You MUST ask for |
| One thing about writing is that you will get more | | | | the sale. Tell the customer to buy. Give them an |
| creative and efficient as you spend more time | | | | easy link to your order or shopping page. If you |
| writing. Practice, practice, practice. | | | | don't ask for the sale, you won't sell much. |
| Benefit Bullets: | | | | Try to write your first sales letter using this |
| These bullets will be key points about your | | | | template. Write comfortable, as if you were |
| product. For example, if you are selling a product | | | | talking to someone at lunch. A sales letter should |
| geared towards grade school teachers, your | | | | be easy to read and feel like a friend discussing |
| bullets might be: | | | | the product. It should not have stilted or awkward |
| Learn to manage your classroom with no effort | | | | language, but should flow naturally---just write the |
| Discover the keys to teaching vocabulary at any | | | | way you would talk about your product. |
| level | | | | |