| If you scrimp on copywriting, your business | | | | Scan-able Content. Your reader may not be |
| cannot possibly succeed. Without high quality | | | | interested in the details of your content, only in a |
| copywriting, a business presents itself weakly, | | | | specific topic within your copywriting. Give them a |
| communication lacks power and impact, and the | | | | copy guide to help them find the meat. Point it |
| customer won't know what you're selling. Great | | | | out with a Sub-Heading that directs them to |
| Graphics may catch the attention of your reader, | | | | specific content and value. |
| but Quality Copy keeps them reading. These five | | | | 4. Present Bullets & Numbers |
| essential techniques offer substantial value to web | | | | If you have five specific points, use bullets. Use |
| copy: | | | | numbers. Give specific information within your |
| 1. Offer Concise Informative Information | | | | content a place to rest and process. Direct your |
| Be specific. Generalizations in copywriting just | | | | reader to the important points. Feature value |
| don't cut it. You may capture attention with a | | | | added incentives with copywriting redirects - |
| generalization about the site, on the first page, but | | | | bullets. |
| after that your reader expects content with | | | | 5. Add Targeted Emphasis |
| VALUE. Skip the VALUE and your READER will | | | | Highlight specific points of interest that your |
| skip the page! | | | | reader may find valuable within the content of |
| 2. Give Value Headline Content | | | | your copy. Bold typeface, Italics, or font size |
| Do nothing headlines, do just exactly that: | | | | changes can enhance your article. Punch up your |
| NOTHING! Put some meat in your headline with | | | | copy with color and highlighting backgrounds. Grab |
| keywords, captivating thoughts, and valuable | | | | the readers attention with prominent, highly |
| content. Tell your reader what your article will be | | | | detailed copy. |
| about. Give them something to chew on, while | | | | Do you need excellent Copywriting for your |
| they locate the content. | | | | Website? |
| 3. Use Quality Sub Headings | | | | |