| We see advertising in many forms including print, | | | | events, tournaments, televised games, teams, |
| radio, television and of course the internet. Ever | | | | schools, coaches and more. Look on the sidelines |
| feel bombarded? I'm sure the answer is yes. | | | | or uniforms of college and professional athletes |
| Advertising is used in so many mediums because | | | | and you'll see plenty of Nike swoosh logos. Now |
| advertising budgets are huge especially in | | | | that's a focused creative branding solution in |
| companies like Nike. Think of Super Bowl | | | | advertising but it's not just advertising. It's also |
| commercials which cost millions of dollars for 30 | | | | goodwill and good business sense. |
| to 60 seconds of exposure (and that's when | | | | Can you be like Nike? Yes you can. |
| most viewers go to the refrigerator). The | | | | How many youth athletic teams are in your |
| companies want their name in front of as many | | | | company's community? How many kids on those |
| different potential clients as possible. Hidden in | | | | teams with families? How many family members |
| these methods of advertising are creative | | | | outside of the team players on the team? I'm |
| branding solutions. | | | | sure you get the point. You may not have a Nike |
| But wait, have you ever seen an advertisement | | | | sized advertising budget, but put your company |
| for Nike and then ran out instantly to buy the | | | | logo on some uniforms of the youth athletic |
| product being advertised? I haven't, but Nike and | | | | teams in your town or city and you're on your |
| others have penetrated their markets by using | | | | way to one of the best creative branding |
| focused rifle-like creative branding solutions in their | | | | solutions out there. It's plain smart business. |
| advertising. If you have ever shot a rifle it's a | | | | Next, as the Nike slogan says..."Just Do It"...you |
| focused bullet which is more precise in hitting the | | | | need someone to put it all together for you. Get |
| target versus a shotgun which sprays a bunch of | | | | your logo on some hats, shorts, pants, wrist |
| bullets out of a cartridge with most 'bullets' | | | | bands or other things worn by the players on all |
| missing the target. | | | | the teams you can sponsor and begin your |
| One way companies focus their advertising and | | | | creative branding solution campaign. |
| utilize creative branding solutions is by sponsoring | | | | |