| Forex Marketing has a gargantuan problem. It's | | | | designed around getting one single objective - the |
| expensive - very expensive. Average costs for | | | | visitors email address. As with other direct |
| keywords via Pay per click can be as high as $20. | | | | response tools, having a great headline is critical |
| In this situation its absolutely critical that you get | | | | for success. Focus on emphasizing the #1 benefit |
| all that you can from each visitor to your site. A | | | | your Forex tool delivers. Don't try to be clever. |
| smart strategy is to use high-conversion squeeze | | | | Just give your reader exactly what they can GET |
| pages to get your prospect's email address for | | | | from continuing to read your squeeze page. |
| follow-up marketing - before you send them on | | | | Curiosity provoking bullets |
| to your product salesletter. This strategy insures | | | | Remember that the objective of your squeeze |
| that you have the opportunity to recoup your | | | | page is to get an email address. Use |
| investment from the 90-98% of visitors who will | | | | curiosity-bullets to get your prospect thinking |
| not buy your Forex product on their first visit. | | | | about your product. Don't outline the complete |
| You can boost the effectiveness of your squeeze | | | | benefit. Be coy and tease. You want your |
| page by taking the time to kick a few basic | | | | prospect itching to give their email to get what |
| elements up a notch. Here are the improvements | | | | your bullet points are promising. |
| that will deliver the best immediate results: | | | | Simple opt-in |
| Valuable "Pre-Sell" Offer | | | | Most importantly, make it simple to get your |
| The goal of your squeeze page is to gather your | | | | offer. A simple name and email address form is |
| visitors name and email address for future | | | | sufficient. I've also seen great success with just |
| follow-up emails. To get this information, you will | | | | asking for an email address on squeeze pages. |
| need to convince your visitor that they are | | | | Resist the urge to create long forms that ask for |
| getting something valuable in exchange. | | | | information that isn't immediately useful. As a rule |
| I recommend that you review your product or | | | | of thumb, your conversions will decrease with |
| service and use an element of it as a special | | | | each additional field placed on your form. |
| report, video, or audio that pre-sells your product. | | | | Use these tips to turn your squeeze page into a |
| This way, a person who signs up for your offer | | | | powerful tool for getting your Forex prospects |
| will be given a portion of your pitch and | | | | into your sales funnel. Spend the time to create a |
| encouraged to contact you for further | | | | compelling offer, sell the benefits with a clear |
| information. | | | | headline, entice with curiosity bullets, and seal the |
| Attention Getting Headline | | | | deal with an easy optin for maximum results. |
| A squeeze page is a direct response tool. It is | | | | |