| Introducing a new product at a trade show? | | | | the image underneath. |
| Banner stands are the perfect vehicle to make | | | | 3. Design is too busy. Just like a powerpoint |
| the new product stand out among your other | | | | presentation, too many bullets results in a |
| trade show booth display items. Graphic designers | | | | message that won't get read. Bullets that are |
| need to follow different design guidelines for | | | | hard to read because of a background image can |
| banner stands vs pop-up booths. | | | | also be a problem. Clean design with impact |
| Common design mistakes: | | | | bullets= high impact message. |
| 1. Information too close to the bottom. Banner | | | | 4. More than message. The banner stand is meant |
| stands typically start about 3 inches off the | | | | to be a high impact design piece. If the audience is |
| ground. The bottom 36" is the least effective | | | | only going to remember one thing, what is is |
| area to use for important information. It's OK to | | | | going to be? Limit the entire banner stand to one |
| put your company URL here because once | | | | concept. Save specifications for later. |
| you've got the audience attention, they'll read to | | | | 5. Design that doesn't print as intended. Read the |
| the bottom if interested. | | | | guidelines for where you are printing. The most |
| 2. Name at the top in big letters. You've got 3 | | | | frequent mistake is mixed RGB and CMYK images |
| seconds to captivate the audience. Don't waste it | | | | or images that are not high enough resolution. |
| on your company name or URL. Instead use this | | | | Check your file and make sure everything is |
| space for 2-3 word phrase or attention getting | | | | either all RGB or all CMYK for the most |
| graphics. If you are introducing a new product, | | | | predictable print results. Most large format printers |
| this is the place to put it. I like a reverse type | | | | want 100-200 dpi at 100% finished size; anything |
| effect if you need the big bang words. For | | | | more is overkill. |
| example, white text on black background, with | | | | |