| Business on the internet relies on powerful | | | | If you use bullets they will stand out. Many visitors |
| website copywriting to succeed. Every business | | | | will skim through a sales page only reading bullets. |
| that is trying to convince you to buy their product | | | | Research has shown that more white space is |
| or services has only one way to get your | | | | needed on copy that is read on the computer. |
| attention, tell you about their product and ask you | | | | People are easily distracted and as soon as they |
| to buy, and that is their copy. | | | | are finding it hard to read will leave the site. |
| Hi, my name is Cynthia and I have spent the last | | | | Credibility and proof is very important. There |
| 4 years writing copy for websites. I have found | | | | are too many scams on the internet and now |
| that by sticking with the basic principles of selling, | | | | everyone is more skeptical and they want clear |
| my copy has been very successful. I would like to | | | | proof before they buy. Testimonials used |
| share with you some of the techniques that have | | | | correctly can provide some proof. The testimonial |
| consistently worked for me. | | | | needs to be very specific, not just a generic |
| Before you start writing your copy, try and put | | | | statement. Include a photo of the person, their full |
| yourself in the role of a face to face salesperson | | | | name not only initials and location. If you can get |
| because that is who you are trying to replace. | | | | them to do a short video clip they will be more |
| Attract his attention by the use of a | | | | powerful. |
| powerful headline. There are several different | | | | At the end of your copy when you are going |
| approaches to head line. (a) Give a huge promise. | | | | to ask him to buy, make it easy for him to go |
| This will attract attention but can only be used if | | | | through the buying procedure, if he has to go |
| your product or service can deliver.(b) "How | | | | through too many procedures he will change his |
| To...Even if..". When using this approach include | | | | mind. |
| powerful benefits and include that anyone can do | | | | The close is very important. Explain again exactly |
| it.(c) One of the best ways to attract his | | | | what he is going to get, and then create a |
| attention is to identify your target market in your | | | | situation that encourages him to take action now. |
| actual headline. Example " Left Handed Male | | | | This can done be by offering a special price that |
| Golfers Slash Your Handicap In One Afternoon" | | | | is only going to available to the first 20 buyers, or |
| Introduce yourself; The best way to do this | | | | only for the next 7 days. Include a bonus that |
| is tell your own story. If you like include a short | | | | they will get if they order now. These tactics are |
| video clip as an introduction. This step is often | | | | designed to get him to take action now. |
| missed out, but personalizing your sales page and | | | | All top sales people work through a process when |
| letting the reader get to know you is a very | | | | they first meet a prospective client, (in your case |
| powerful way to create an empathy with your | | | | a visitor to your website). In the same way a top |
| reader. Remember he knows nothing about you. | | | | copywriter will also have a complete process like |
| If he feels he can trust you he will read on and | | | | the one above which they will work through |
| be far more likely to buy. Include a photo, this | | | | every time. |
| also improves your conversion rates. | | | | It is now possible to go from complete beginner |
| Quickly establish that you know what his | | | | to writing excellent copy faster than you |
| problem is and that you understand how he is | | | | dreamed possible. The website below is an |
| feeling and that you have the solution which is | | | | excellent starting point if you are looking for ways |
| better than anything else available. | | | | to become a skilled online copywriter. |
| List the benefits of your product or services. | | | | |