| Not long ago, I had what some people call a total | | | | This is no joke. |
| "nerdgasm" about copywriting. | | | | If you want to immediately boost your ad |
| I finally saw the movie "Wanted" -- which is | | | | response... learn how to "curve" your bullets by |
| (loosely) based on the comic book about a wimpy | | | | taking seemingly boring and "ordinary" facts about |
| office worker who discovers he's part of a long | | | | your product... and twisting them into something |
| family line of professional assassins. | | | | exciting and dramatic. |
| Awesome flick, too. | | | | Something drenched in curiosity. |
| Heck, the ending ALONE is worth the price of | | | | Something that makes people HAVE to get your |
| admission. | | | | product. |
| But here's the really cool part about it from a | | | | Fact is, most bullets are about as exciting as a |
| sales letter perspective: | | | | dead fish. |
| One of these assassins' "powers" is the ability to | | | | Which means, if you start making yours full of |
| curve bullets (midair) around other objects. In | | | | more curiosity, drama and excitement, your ads |
| other words, instead of shooting the bullet in a | | | | will stick out head and shoulders above your |
| straight line, they can manipulate it to go | | | | competitors' ads. |
| wherever they want (around buildings, people, | | | | Fact is, hardly anyone knows how to write |
| furniture, etc). | | | | "curved" bullets anymore. |
| And you know what? | | | | And even fewer can teach it. |
| I couldn't help but think how dead on accurate a | | | | So if you want to give yourself an immediate |
| metaphor that was for writing sales letter bullets, | | | | advantage in your market, learn to write "curved" |
| too. | | | | bullets, and the sky will be the limit for you. |