| Flyers are one of the most cost effective ways | | | | message. The flyer should be concise and direct |
| to promote your product or service, and when | | | | to the point, whereas your interested reader gets |
| using a quality home printer, the savings are even | | | | the salient information immediately. The |
| greater. You can produce as little or as much as | | | | background color of the flyer must be white or a |
| you need and change the text and time-dated | | | | very light muted shade, used against a text color |
| information with the click of a mouse. The flyer | | | | giving it dynamic contrast. Although bold colors, |
| should grab the reader's attention without delay, | | | | such as red and green, may be an attention |
| neat and clean, and be devoid of excessive | | | | grabber for someone to pick up your flyer, they |
| verbiage or images unrelated to your purpose. | | | | do not make for easy reading when the text |
| Size and Shape of Your Flyer. | | | | does not stand out. Instead, try a standard white |
| Before you get down to business with the images | | | | or light beige colored background and frame your |
| that are to be placed on your flyer, be sure to | | | | flyer with a bold colored border. |
| make a decision on how you wish to distribute | | | | The composition of your message needs to |
| the flyers. Small companies that will be sending | | | | inform the reader quickly about the nature of the |
| out bulk mail, may best be served by using a | | | | ad. The primary print should draw the eye at |
| postcard-sized flyer to save on the mailing | | | | once to your message, product or service. If |
| expenses. The smaller size will obviously leave you | | | | your flyer is intended to promote a sale or |
| less room for text, yet can be structured to get | | | | provide a coupon for dry cleaning, that should be |
| your point across to the public in a fast and | | | | the dominant text on the top of the flyer. Your |
| efficient manner. | | | | company name is less significant to attract the |
| If your strategy is to distribute your flyers door | | | | initial customer attention, so be sure to show |
| to door, you may opt for a flyer designed to | | | | restraint and not make your name the |
| hang on a door handle. This type of shape gives | | | | centerpiece. If the potential customer is interested |
| you an instant separation from any hand delivered | | | | in your product or service, the name and contact |
| flyers stuck in the door or lying on the doorstep. | | | | information is available on the copy. |
| The full sized flyer is an opportunity to relate | | | | And finally, make yourself a checklist to ensure |
| additional information to your prospective | | | | you have included the important contact |
| customer on a full sheet of paper. A great | | | | information. If you have a website, the |
| shortcut to get your message out is to use | | | | customer's eye will be looking for it, so be sure to |
| bullets for your advertising campaign, rather than | | | | keep it at the top and bottom of the flyer in bold |
| trying to be eloquent with words. Keep the | | | | print. Company name, address (if applicable), |
| business name and contact information in bold | | | | phone and fax numbers, and hours of operation |
| print, and itemize your services on a list. Bullets | | | | should be clear, concise and kept together on the |
| are a favorite of advertisers for their ability to | | | | textual copy. There's nothing more frustrating to |
| relate the information quickly before your | | | | an interested party than to have to hunt for basic |
| customer with the short attention span looses | | | | information. So, be sure to keep the contact info |
| interest. | | | | within easy sight at the top of the page. |
| Color and Composition. | | | | You can learn more about how to make flyers |
| The purpose of the flyer is to grab the reader's | | | | here. |
| limited attention and cut to the chase with your | | | | |