| Innovation has always been a key to business | | | | arena, is throw the reins over the horse's head, |
| success and creation of wealth. Just take a look | | | | so that they touch the ground, and the horse will |
| at the past, where innovation and creativity were | | | | stand there, in one place, until the rider retrieves |
| closely linked to new inventions such as | | | | the reins and then the horse feels the freedom to |
| Walkmans, I Pods, digital cameras, Hula hoops and, | | | | move. This parallels the business marketing |
| yes, even Pet rocks! Today in the vast arena of | | | | problem of limiting ourselves because of the |
| business innovation has shifted to a global concept | | | | effects of previous experiences, many of which |
| of ad campaigns and marketing strategies. A | | | | are of a negative nature, instead of going for |
| major stumbling block to marketing in the twenty- | | | | what we are capable of achieving. Similar to the |
| first century is "invisible constraints". They can be | | | | horse that is actually tethered, or "reasons" that it |
| as small as stomach-turning/churning business | | | | is, and really believes it is impossible to be free, |
| meetings that start first thing on a Monday | | | | humans are also affected by such invisible |
| morning to monumental emotional barriers that | | | | restraints. These restraints become emotional |
| prevent people from taking those steps to | | | | hangups that prevent them from being creative in |
| financial success. | | | | their marketing. The problem looks real and |
| Have you ever spent time around rodeos or | | | | genuine, but it is actually an illusion and action can |
| horse ranches and seen horses standing perfectly | | | | be implemented to overcome this blockage. |
| still, as if tied to a hitching post, with the reins | | | | Determine whether you have any imagined |
| simply draped on the ground? This is a fairly direct | | | | tethers or mental restraints that you seem unable |
| analogy to the invisible restraint problem found in | | | | to shake. Then take action to negate them. break |
| entrepreneurs who seem to be in the grasp of | | | | away from the invisible ropes and bonds. Do it! |
| inaction. When the horses are young and being | | | | Give up your fear. Anything of a negative nature |
| trained, they are tied with a strong rope from the | | | | that happens will never be as terrible as what you |
| halter to a ring on the ground imbedded in a | | | | imagine could happen! Get rid of those mental |
| concrete footer. The attempts to get free are | | | | barriers. Crush those huge constraints. You might |
| very frustrating and somewhat uncomfortable to | | | | even find that they aren't so huge after all. As |
| the colt and the colt soon learns that a rope, line | | | | you destroy them, you will begin to eliminate any |
| or rein leading to the ground spells restraint. As a | | | | physical constraints to your marketing success. |
| result of this training, when the colt matures, it | | | | You were not created for mediocrity...you were |
| never tries to pull on the reins that hang down | | | | meant to be successful! Remember, if you want |
| and touch the ground! So, all the rider has to do, | | | | to change your life-change your day! |
| whether he is out on the range or in the rodeo | | | | |