| It is possible to become a successful online | | | | will not be read. There are various headline |
| copywriter faster than you thought possible. | | | | techniques that can be used successfully. For |
| There is a great demand for freelance | | | | example "How to.....Even If..." can be used in most |
| copywriters as more and more people appreciate | | | | niches. Another idea is to make a huge promise; |
| how important writing online copy is to their | | | | this will only work if it is true and can be proven in |
| businesses. | | | | your copy. A misleading headline will have your |
| When the internet was just starting there was a | | | | readers leaving your site very quickly. |
| lot less competition and you could get away with | | | | Next you need to keep their attention and |
| a less sophisticated sales page. Today there is | | | | increase their desire for your product or service. |
| much more competition in nearly every niche and | | | | Use bullets to show the benefits, this is an easy |
| you want every edge you can get. | | | | way for them to stand out and if your reader is |
| Writing copy online is really no different from the | | | | skimming the page he will still read the bullets. |
| offline world except that the medium you use has | | | | Make sure you are using benefits NOT features, |
| changed. The purpose of the message has | | | | the readers are only interested in what it will do |
| stayed the same and it is vital that you | | | | for them. |
| understand what the purpose is. | | | | Finally you have to get them to take action, in |
| Your sales page needs to: | | | | other words give you their credit card details and |
| Attract your buyer | | | | buy. |
| Keep their attention | | | | Sometimes they are still not convinced by the |
| Increase their desire for your product and or | | | | time they get to the end of the letter, if they |
| service | | | | leave now chances are they are gone for good. |
| Get them to take the specific action you | | | | This is where the savvy copy writers have it |
| want them to. | | | | over the beginners, they create a need for |
| The best way of doing this has not changed | | | | urgency by offering a discount for a limited time |
| because of the internet. | | | | only or having a limited number of products |
| Attract their attention with the best headline you | | | | available (this works well for a course). The main |
| can write. Top copy writers will tell you how they | | | | point to get across is that you must act now |
| will spend more time getting the headline perfect | | | | before it is too late. |
| than writing the body of the sales page. | | | | If you stick to these guidelines your online |
| Why? Because if the headline does not do the | | | | copywriting skills and results are going to improve |
| job, the rest of the copy is a waste of time, it | | | | dramatically. |