| When you are writing a sales letter, one of the | | | | discipline and classroom control |
| important things is the body of the sales letter, | | | | What do you see with the bullets? Notice that |
| and of course this often contains some bullet | | | | these bullets promise a benefit to the reader. |
| points. These bullet points are designed to make | | | | Bullets are designed to draw the reader to |
| the case for the purchaser to buy your product. | | | | purchase the product, so that they can receive |
| So what will these bullets in the body of your | | | | the benefits of the product. These bullets reveal |
| sales letter do? These bullets will be key points | | | | the benefits to the purchaser. They are not just |
| about your product. For example, if you are selling | | | | focusing on the features, they are focusing on |
| a product geared towards grade school teachers, | | | | the benefits to the reader - what can it do for |
| or towards any classroom teacher, your bullets | | | | them? |
| might be: | | | | Your body of your sales letter should give the |
| Learn to manage your classroom with no effort - | | | | reader every excuse to buy your product. Your |
| guaranteed! | | | | headline go them to read the letter, your intro |
| Discover the keys to teaching vocabulary at any | | | | story created some emotion, and your guarantee |
| level, no matter the student | | | | and call to action will hopefully close the deal, but |
| How to teach math so that students learn the | | | | your body and bullets must convince the reader |
| fastest and best | | | | that the product will benefit them personally, and |
| What every teacher needs to know about | | | | fix their personal problem. |