| Should you use bullet lists in SEO articles, or are | | | | But this isn't the only way in which including a list in |
| they something to avoid? Opinion is reasonably | | | | your SEO articles can be a mistake, because |
| divided on the subject, and if you've either never | | | | whilst inserting a bulleted list that's deadly dull is |
| given it much thought in the past, or have stuck | | | | unwise, including a list that's too helpful can be just |
| rigidly to a specific belief, then it is worthwhile | | | | as dangerous. How so? |
| considering the arguments for and against the use | | | | If your article title suggested that you would be |
| of bullets in search engine optimised articles. | | | | discussing five keywords that must be included in |
| The usual reason for including a bullet list of any | | | | SEO article titles wherever possible, and if the |
| kind is to break down the content for readers so | | | | reader then noticed that you helpfully included a |
| that they can see at a glance what you're | | | | bulleted list containing those five words, they may |
| describing. A bullet list is a quick reference guide, a | | | | well simply ignore the rest of your article, including |
| way of speeding up the process of | | | | the resource links at the bottom. Your bullet list |
| communicating information and of structuring that | | | | gave them all they were really interested in, thank |
| information in a more efficient manner. | | | | you very much, goodbye. Click. |
| But is that really beneficial in the world of SEO | | | | So if including bullets that are too dull and |
| articles and online article marketing? Perhaps it's | | | | uninteresting is risky, and if including bullets that |
| hard to see what could possibly be said against | | | | are too informative and helpful is risky, should you |
| such a clear benefit, but there is definitely a | | | | ever consider including bulleted lists, and if so, how |
| downside to the bullet list for the online marketer. | | | | should you use them? |
| Because a bullet list is more likely to draw the | | | | Of course you should consider using them |
| attention of the reader than the main bulk of the | | | | occasionally, but just be aware of the fact that |
| text. The eye is naturally drawn to a bullet list | | | | you're going to be walking a tightrope. If you're |
| because we've all learned that a bullet list can help | | | | crafty, your bullet lists can contain words, |
| us to summarise the rest of the text more | | | | questions or suggestions which actually act to |
| quickly, and this in turn helps us to make a | | | | intrigue the reader more. |
| judgement as to whether or not we spend the | | | | Imagine if in the example above your bullet list |
| time reading the rest of the article properly, or | | | | seemed to suggest that the five keywords you |
| moving on to content elsewhere. | | | | should try to include in your SEO article titles |
| It is for this reason that bullets can backfire, | | | | included 'quagmire', 'hypodermic', scintillate', |
| because if you include a fairly weak bullet list, with | | | | murmuring' and 'mauve'. You may find that many |
| either very little focus, poorly thought out or | | | | readers read a little more of your article just to |
| simply dull and included only for the sake of | | | | find out what on earth you're on about. |
| appearance, your readers will immediately jump to | | | | But again, don't try to be too clever with your |
| the conclusion that the rest of your article is just | | | | bullet lists, unless you really are that clever and |
| as dull and uninteresting, and leave. | | | | can justify them. If you're in any doubt about the |
| This may be unfair, because you might just have | | | | use of bullet lists, or the many dozens of other |
| the most astonishing article ever written. But a | | | | unseen pitfalls waiting for the unwary article |
| bulleted list draws the eye, and if it doesn't serve | | | | writer, play safe and let your website benefit |
| as a focus that works in attracting even more | | | | from a professional SEO article service, before |
| attention than the title did, then it could easily | | | | you find that your bullet list marketing gets you |
| shoot your marketing ploy down in flames. | | | | fired. |