| "Right, first let me state that I love SEO when it | | | | look at traffic! WHY [he gets very passionate at |
| is done for the user!" James Kinloch says as he | | | | this point] would you want people to come to a |
| wonders into the room with stubble, trainers and | | | | party [your site] and not want them to get |
| a copy of .net magazine. Though he is, he doesn't | | | | trashed [he means conversion]. I mean, you must |
| look like a major player in the world of digital but | | | | make it clear that true SEO is not about 12 |
| he does have a presence in the room. I ask, "Hey | | | | months of tech work to get the code right while |
| James, how are you? Good to meet you. I think | | | | PR is going out and you are missing sales, its |
| we met as SMX once?" | | | | about do Creative SEO first!" |
| "Maybe, though I was too busy trying to get as | | | | "What's Creative SEO?" I asked. At this point I |
| many free gifts as I can. After all, the main thing | | | | am fully engaged with James and though he |
| that was being talked was awesome but I had | | | | maybe a little crazy he clearly is a thinker and a |
| other things on my mind. They are great the | | | | man that has an almost religious connection to |
| SMX events!" | | | | the |
| "But, I maybe do remember you! Did you have a | | | | "Creative SEO is about user-based-design, its |
| booked about Hackers in your bag? The one | | | | about making the user happy and most of all its |
| by Steven Levy?" | | | | about making the WWW a better place...Oh and |
| I did, as it goes. Odd thing is that the book had no | | | | sales!" |
| cover and was in a mess as I have had it from | | | | This is where the interview ended as James had |
| when it was launched in the 80's. This set the | | | | another idea about SEO and the future of |
| tone of the meeting and, to be fair, James was a | | | | Creative SEO. I asked if I could learn more...What |
| man who loves creative seo, loves life and loves | | | | did James say, "Yes, Shackson, you can. As long |
| the world of digital. He will say that he knows | | | | as your never call it SEO...It's Creative SEO" [I |
| code, knows technical elements but he is no | | | | was quite gutted he left as I was loving every |
| coder. He is a innovator in the world of SEO. | | | | minute of it! |
| "SEO is weird. Very. Weird. Most people in SEO | | | | |