| The proper sales letter structure can make or | | | | now. I want you to put your hand on your wallet |
| break your campaign. However, many people | | | | or grab your purse and pull out your credit card. |
| have no clue how to write or structure their sales | | | | Then, see that link below? I want you to click on |
| letters. So, in this article I am going to give an | | | | it and then fill in your information and put it right |
| example of how I structure my sales letters to | | | | here." Then I have the postscript. So that's the |
| help those who may be having some difficulty. | | | | way that I lay out my sales letters. It's worked |
| The flow typically, that I use on all my sales | | | | very well for me over the years and can for you |
| letters starts off with a headline, sub-headline, | | | | too if you structure your letter the same way. |
| salutation, and an opening paragraph. A lot of | | | | One thing I'd like to emphasize is that I usually |
| times my opening paragraph's really short. If this | | | | start off my sales letters with a really short |
| is the case, I then throw in some credibility, that | | | | sentence because I don't want to scare people |
| is, what gives me the right to tell my prospect | | | | away. I don't mention the price until further down |
| about the product or service that I'm offering | | | | in the sales letter because I want to give the |
| them. I back this up with facts. | | | | readers as much information as possible so that |
| Next, I toss in some testimonials, followed by | | | | they can make an educated decision. You don't |
| bullets. A lot of times you'll see check marks with | | | | want to rush them to judgement too soon. Firmly |
| a short benefit-driven sentence. Usually I do five | | | | give them all the benefits they will receive by |
| to seven bullets. These amounts of bullets have | | | | owning your product and show them that there is |
| been proven to improve response rates. | | | | absolutely no risk because of the money-back |
| After all of that, I might have some more | | | | guarantee. Then list the price. |
| testimonials, offer some free bonuses, have a | | | | If you offer any bonuses you will want to make |
| money back guarantee, list the price and finally, | | | | sure that it is absolutely clear what those bonuses |
| presenting the payment information. Sometimes I | | | | are. You might want to also emphasize them by |
| have a warning, and then a close. Basically the | | | | putting a check or a check box next to each |
| close will tell them exactly what I want them to | | | | bonus offer and by all means list the total value |
| do at the very moment they read my letter. | | | | of those bonuses. The value listings will actually |
| That's my call-to-action. I direct them with clear | | | | place more value on your offer. Don't forget to |
| instructions so that there is no room for them to | | | | also place your free bonuses before your money |
| not take out their wallets. I don't really beat | | | | back guarantee and the price. This structure has |
| around the bush. I say, "Here's what you need to | | | | been proven to work not only for myself but |
| do." And sometimes I've been even bold enough | | | | may other online businesses selling online. Follow |
| to say, "Folks, here's what I want you to do right | | | | this and you too could see great results! |