| Use The Magic Of Words For Effective | | | | Curiosity is nothing more than something that's |
| Advertising! | | | | "secret," "rare," "private," "unavailable," "exclusive," |
| © Lena Sanchez | | | | "limited," "scarce," "uncommon," "prohibited," |
| Words are magic bullets to convey your desire, | | | | "hidden," etc |
| when used properly. | | | | People are curious when they can't see the whole |
| Whether you are selling something or just trying | | | | picture of something they are interested in; words |
| to get a point across the words that you use are | | | | like "private site," "exclusive members area," |
| going to compel or repel customers or clients
| | | | "insider access" or "restricted info." Moreover, |
| Since we entrepreneurs online or off, are trying | | | | people not only love the security of hidden |
| to either sell products/services or get people to | | | | information and the idea that the information |
| subscribe. The words we use will sell our product | | | | products/services is all together in a single place |
| service, therefore we need to learn to use words | | | | that's easy to access, learn and digest creating, all |
| in a tried and true personal manner. | | | | of which creates curiosity as well. |
| Getting the customer to take actions that you | | | | Words that give perceived value is a grabber of |
| desire require; | | | | sales/customers/clients also; |
| Using correct action words! You must be specific | | | | Perceived value is another grabber of sales |
| about what you want them to do. | | | | customers and the words that convey perceived |
| The action words or expressions like "click here," | | | | value are; "secret formula," "custom checklist," |
| "subscribe today," "visit this," "join now," "go | | | | "unique process," "specialized system" "mystical |
| there," "discover how" and "learn these" "order | | | | secrets" and so on, all helping to heighten |
| here" are commands in which you compel people | | | | perceived value because these phrases imply less |
| to take action. Taking them "by the hand," with | | | | time, money and effort in finding that same |
| words. | | | | information elsewhere should you desire that |
| There are also phrases of take-away words that | | | | particular information. |
| compel immediate action; | | | | Michael Fortin and many other internet successful |
| Statements such as, "To be candid with you, I | | | | long lasting Internet business people, use terms |
| don't know how long I'm going to keep the doors | | | | such as: "Proficiency Program," "Secret Formula," |
| open to this (product(s), service, new members, | | | | "Inner Circle," "Hidden Vault," "Mentoring System," |
| whatever) because
" add your reasons for | | | | "Treasure Trove," "Coveted Toolkit," etc. |
| closing the door, such as, "only so many people | | | | Grabbing their customers/clients with them. |
| can be effectively handled by one person," or | | | | A word of "caution" here - These words or any |
| "only so much product is available and so on
." | | | | other success words will not work if you truly do |
| Or "We can only guarantee that people who sign | | | | not have the information or product/service that |
| up through [specific date] will qualify for | | | | stands up to their hype. So first rule is to make |
| membership, because
" Support this statement | | | | sure your product/service really is what you want |
| with "free bonuses worth over $!" Then seal it | | | | the words to convey! Otherwise somewhere |
| with a catchy phrase such as, "You snooze, you | | | | down the road you will gain a reputation of "liar," |
| lose.' "The early bird gets the worm." Then be | | | | "dishonest," "untruthful," etc. Killing your business! |
| sure to add an action phrase, "So, don't wait. Join | | | | Real success is the follow up (known as backend |
| NOW!" Or something of that sort! Remember | | | | selling) business, not the first time customers |
| Words are magic bullets to get people to act, but | | | | clients so it will not pay to falsify advertising! |
| you must tell them what to do! | | | | Use those words that will make you a success |
| Then there are those curiosity words that pull | | | | NOW! |
| large numbers of sales/people; | | | | Honesty is imperative! |