| The main reason why 95% of online businesses | | | | much more for a less quality product then yours. |
| fail is because of poor sales letter. Write your | | | | Explain them that they are getting a better deal |
| sales letter with an Individual in mind; think as if | | | | by ordering from you. This way you can prove |
| you are writing personally to them. People love to | | | | your products or services are of a great value. |
| read good stories, tell them stories that illustrate a | | | | 6. Bonuses |
| point you are trying to make. | | | | Make your offer different & valuable by adding |
| 1.Heading. | | | | some good products as bonuses. Do not give |
| Write attention grabbing & powerful heading. | | | | away outdated junk as a bonus it will damage the |
| Remember you have 15 seconds or less to | | | | credibility of your main product. Your bonuses |
| capture your visitors attention before they click | | | | should be as good as they could sell on their own. |
| away. Offer the best benefits or the biggest | | | | Remember sometimes people buy the main |
| promise to your visitors. Increase their curiosity | | | | product just because of the bonuses. |
| by showing them self-serving benefits. Your | | | | 7. Guarantee. |
| heading should immediately create a desire in the | | | | If you have a good product then there is no need |
| reader to want to know more. | | | | to worry about offering a strong guarantee. Make |
| 2. Testimonials | | | | your guarantee look like a personal promise. Try |
| One of the biggest problems on the internet is | | | | to convince your visitors that they have nothing |
| being believed. Testimonials are the best way to | | | | to lose all the burden is on you to deliver what |
| assure people that you are not a scam artist. | | | | you promised. |
| People want to know what others are saying | | | | 8. Demand Immediate Action |
| about the product. In fact, a good testimonial | | | | Include a deadline to create a sense of urgency in |
| from respected well-known authorities within your | | | | the mind of your customer. Nobody wants to |
| targeted field will definitely build your credibility & | | | | make a decision, so let your customer know that |
| boost sales. Try to include a testimonial as close | | | | they will be missing out on a great deal if they do |
| to the top of your sales letter as you will get | | | | not act now. |
| people immediately believing what you say even | | | | 9. What to do next? |
| before they read your sales letter. | | | | Do not make your customer guess what you |
| 3. Build Interest. | | | | want them to do next. Tell them clearly that |
| Build interest in your reader by discussing a | | | | "Click here" to order or get immediate access. |
| problem or telling a story. The first part of your | | | | Make this process as simple & understanding as |
| sales letter should build interest in your readers | | | | you can. |
| and try to expand the benefits you got people | | | | 10. P.S. |
| excited about in your headings. People love to | | | | P.S. is very important part of your sales letter as |
| read stories, so tell them some exciting story of | | | | most of your site visitors will immediately scroll |
| your past experience, but remember the story | | | | down to the end of your page to find out how |
| should be within your targeted field. | | | | much it would cost. |
| 4. Bullets. | | | | A P.S. is a best place to summarize your product |
| Bullets are one of the most powerful persuader in | | | | or services as visitor checking your price will also |
| sales letter. People spend a lot of time reading | | | | have a detailed description of what they will get if |
| bulleted list. Bullets arose the curiosity of your | | | | they order now. |
| visitor, so use them to stress the benefits of | | | | Did you find this article useful? For more useful |
| your products or services and spell out exactly | | | | tips, hints, points to ponder and keep in mind, |
| what is included in your offer. Make you bullets | | | | techniques, and insights pertaining to guides on |
| like a mini heading. Use them to narrate the | | | | sales letters, query letters, bylines, with solutions , |
| benefits of your products in a step-by-step way. | | | | do please browse for more information at our |
| 5. Comparison. | | | | websites. |
| To prove that your product or services is of a | | | | Want to find out about follicle size and follicular |
| great value you need to show them what you | | | | hyperkeratosis? Get tips from the Follicle Infection |
| are offering is much better them your | | | | website. |
| competitors. Show them that others are charging | | | | |