Velvet Ropes and Brass Bar Railing - Public Guidance Systems and Perception

The key to a proper public guidance system ison one x-ray detector, or one line converges on
perception. No one likes to wait in line, but in manymany, with new lines quickly forming in an every
public places, it is a necessary evil. Using the rightman for himself situation. Waiting in a long line only
materials, proper signage, and a calmingto be forced into a crowded bottleneck can
appearance turns crowd control into publicbecome frustrating, and your system has to shift
guidance and waiting in line into moving forwardfrom public guidance to crowd control
with definite progress.management-this is not what you want.
Depending upon the type of location you areMaking the best possible use of space is another
designing-airport security line, bank waiting area,hallmark of a successful public guidance system.
DMV waiting area, etc.- materials should beRoped or railed off areas where people queue up
appropriate to the surroundings. You wouldn'tshould have clearly marked entrance and exit
want to use a brass bar railing to delineate thepoints. Aisles should be wide enough to prevent
queues of an airport security area, and you don'tcrowding but not so wide that clogging up the
want to use retractable belt closures in the lobbyaisle occurs. A single-file line should not be wide
of an expensive hotel. Choosing the right materialsenough to fit two or more people because this
can go a long way toward creating the perceptionencourages those who might try to sneak by or
of a friendly environment in which the lines movedouble up in the line, another perception that
quickly and waiting is not entirely unpleasant.causes frustration.
Retractable belt closures are more fitting forThe final, and possibly most important, aspect of
areas like airport security lines, while systemsan effective public guidance system that prevents
involving brass bar railing should be suited to thethe need for crowd control is proper signage.
space-such as high-end financial institutions,Signs should give clear instructions and direct
restaurants and hotel lobbies. With a properlyindividuals to the next step in their journey. If
designed public guidance system executed to itspossible, signs should include illustrations, arrows,
optimum potential, people may not even feel likeand other visual elements to guide those who are
they are waiting in line; when guided by properunfamiliar with the language. If located in an area
signage through a queue that moves quickly andwhere more than one language is spoken,
efficiently, it feels very natural.translations should be provided, and the
Everything, space permitting, should be astranslations should be consistent with the
straightforward as possible to preventmessages printed in the original language.
bottlenecking. Whether using belts, ropes or brassA proper public guidance system eliminates the
bar railing, it is best to have one line file into oneperception that people are being herded or forced
opening. Not doing this is the reason forinto line. Guide individuals properly, and you will not
frustration present at many airport securityhave a crowd.
checkpoints, where a number of lines converge