| Ever since Google's inception, they have tweaked | | | | ax. So what are we to do? |
| their algorithm. As Google progressed | | | | Answer: Not worry about Google. |
| webmasters began wetting their pants. The | | | | Guys like John Chow, Jeremy Shoemaker, and |
| Florida update in '03 particularly caused massive | | | | Problogger find it easy to do without Google, all |
| diarrhea. | | | | receive only a small portion of their traffic from |
| Since then, Google has introduced many "spam" | | | | Google. But what are the smaller guys suppose to |
| catching techniques including rel nofollow, the | | | | do? |
| minus thirty penalty and the ever illusive trust | | | | Although it may not come nearly as easy, small |
| rank. Search engine optimizers have been on their | | | | bloggers have a great chance at succeeding |
| heels just waiting for their site to be the next | | | | without Google. Social networking along with other |
| thrown off the horse. | | | | social media sites are here to stay and are only in |
| Have you even tried searching on Google lately? | | | | their beginning phase. Digg, StumbleUpon and even |
| Anything longer than two keywords and Google | | | | Reddit give huge amounts of traffic and though it |
| throws up in your face. They even admitted their | | | | doesn't entirely stay, RSS readership and links |
| need to hand edit their results (just ask John | | | | increase substantially. |
| Chow). | | | | Finding non-search engine ways to succeed is |
| So what's going on? FUD. Fear, Uncertainly and | | | | what makes running a website so exciting in 2008 |
| Doubt. As webmasters, we don't know what | | | | and beyond. Find what you are good at, do it and |
| Google is going to do next. We can always | | | | remember to contribute as much as possible to |
| predict, try to stay as "white hat" as possible and | | | | the blogosphere. This is how to live in the world |
| still there is the possibility of getting the dreaded | | | | of web 2.0. |